Sustainability

Velogic, the way forward

23 February 2022

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Velogic, the way forward

Bolstered by its listing on the stock exchange along with a refreshed corporate culture, along with being established as a leader in the logistics industry, Velogic is now reinforcing its position as an Employer brand, while also being an Investor Brand. These three combined pillars lead to even more visibility, growth, and expansion.

 

To refresh Velogic’s corporate culture and deliberating on the brand’s dynamism in Mauritius and internationally… the first endeavour on this theme, initiated by the management team two years ago, resulted in a redefinition of Velogic’s core purpose, core values, and vision last October. The company has since then forged itself a more striking and competitive identity while concurrently being listed on the stock exchange in December 2021. This new identity has revealed a ‘Velogic Way’, which has since been adopted by the whole organisation.

 

The Velogic Way is demonstrated firstly in the company’s core purpose which has been shaped in a way that gives greater scope to the organisation’s activities. Together, we make trade easy… this is the principle around which Velogic’s vision of being the regional leader in logistics, its core values of Agility, Customer Centricity and Team Spirit (ACT), and its essence of “delivering on our promise, goods, results, with passion and peace of mind” are now articulated. “Through this culture shaping exercise, we wanted to make Velogic’s footprint more meaningful, and redefine the perception of the brand among the general public,” says Neerish Chooramun, Corporate Manager – Marketing & Communication. “This holistic strategy aims at revamping our brand image as a one-stop-shop which adheres to a customer centric approach and offering a portfolio of solutions – whether in Mauritius or internationally.”

Velogic’s listing into the Development and Enterprise Market and its ‘new’ identity positions the company not just as a leading logistics service provider among customers, but also as an Investor Brand and an Employer Brand. These three pillars must now be strengthened in perfect synergy to create greater visibility, growth, and expansion. Velogic is synonymous to better logistics solutions, support throughout supply chains, on-time delivery, investment opportunities, and dedicated teams spread over three continents, but united by a common identity.

Opening the door to investors

Bolstered by its listing on the stock exchange along with a refreshed corporate culture, along with being established as a leader in the logistics industry, Velogic is now reinforcing its position as an Employer brand, while also being an Investor Brand. These three combined pillars lead to even more visibility, growth, and expansion.

 

To refresh Velogic’s corporate culture and deliberating on the brand’s dynamism in Mauritius and internationally… the first endeavour on this theme, initiated by the management team two years ago, resulted in a redefinition of Velogic’s core purpose, core values, and vision last October. The company has since then forged itself a more striking and competitive identity while concurrently being listed on the stock exchange in December 2021. This new identity has revealed a ‘Velogic Way’, which has since been adopted by the whole organisation.

 

The Velogic Way is demonstrated firstly in the company’s core purpose which has been shaped in a way that gives greater scope to the organisation’s activities. Together, we make trade easy… this is the principle around which Velogic’s vision of being the regional leader in logistics, its core values of Agility, Customer Centricity and Team Spirit (ACT), and its essence of “delivering on our promise, goods, results, with passion and peace of mind” are now articulated. “Through this culture shaping exercise, we wanted to make Velogic’s footprint more meaningful, and redefine the perception of the brand among the general public,” says Neerish Chooramun, Corporate Manager – Marketing & Communication. “This holistic strategy aims at revamping our brand image as a one-stop-shop which adheres to a customer centric approach and offering a portfolio of solutions – whether in Mauritius or internationally.”

Velogic’s listing into the Development and Enterprise Market and its ‘new’ identity positions the company not just as a leading logistics service provider among customers, but also as an Investor Brand and an Employer Brand. These three pillars must now be strengthened in perfect synergy to create greater visibility, growth, and expansion. Velogic is synonymous to better logistics solutions, support throughout supply chains, on-time delivery, investment opportunities, and dedicated teams spread over three continents, but united by a common identity.

A unifying brand, always on the move

“Did this product come in a suitcase?” What better reply could there be to this question from a little girl holding a packet of rice in her hands than a video explaining logistics and Velogic’s role in moving a product from one country to another. Backed by commentaries from Vishal Nunkoo and Philippe Espitalier-Noël, this video is intended to educate the public – customers, suppliers, and investors alike – about the logistics industry and its importance as an essential service in a country’s economy. “The Velogic brand goes beyond the trucks people see on the roads because above all, it is associated with a single platform that brings together all the logistics needs of its customers,” says Neerish Chooramun. “Our moving arrow in bright red has become a symbol of trust and reliability for our customers, representing our agility, our fearlessness, our warrior mentality, and our ability to ‘go the extra mile’ to set ourselves apart from the competition.”